Smash Your Marketing!
It's hard to keep on top of your marketing when you're an independent business owner, but it's ESSENTIAL to carve time to dedicate to marketing if you're going to keep a consistent flow of clients or customers and, therefore, revenue.
Join our small group sessions where we'll cover everything that you need to know about marketing a small to medium business, Hear from experts and learn how to apply the techniques to your own business.
Choose whether to attend piecemeal sessions to plug the gaps in your knowledge, or take advantage of the multi-buy discount and attend several / all.
Sessions will be 2 hours in duration and on weekday evenings 6.30-8.30pm. We may add weekend sessions also if there is sufficient demand.
Prices are $35 per session or save with our "Buy 3 Workshops Get 1 Free!" package.
Schedule will be confirmed soon.
Where to start, how to organise your marketing activities and WHAT you should be doing are all covered in this two hour session. We'll also go through what you need to do and the language you need to use to convert casual browsers into buyers.
A must-do course for anyone serious about making their business a success.
The first step in showing the professional face of your business is through it's brand identity. Is your company aspirational? friendly? affordable? professional?
Once you have determined your identity, you'll want to make this consistent with everything that you do, from business stationery to your Facebook page.
Search Engine Optimisation (SEO - i.e. where you organically sit in a Google/Bing search) has become the holy grail of this digital marketing age.
What is REALLY going to get you showing up on the first page ahead of your competitors (without paying for an ad), what changes do you need to make to your website and how can you maximise your business potential?
Learn the tricks and tips of everything that you need to know from a business expert who used to work at Google!
Marketing. It's alway on The List. But how often do we actually get round to doing everything that we know we should be in order to maximise the potential of our business?
Kat (of Kat & Co Marketing) is a marketing power house with an extensive marketing agency background. Her speciality is working with independent businesses to put together an easy-to-follow 12 month plan that WORKS.
Join us for a great session, and walk away with a clear action plan for the year. Unmissable.
It has been proven that email marketing is one of the strongest tools in an independent business's marketing box, with more than 30 times the interaction rates than with Facebook!
But how can you make sure that your efforts are hitting the mark and you're effectively communicating with leads so that they convert into clients / customers?
Learn how to tap into this electric marketing method from one of Perth's leading digital marketers, Yael Keon.
The fastest moving and fastest growing, yet most accessible, marketing channel available to us. But the algorithms change almost on a weekly basis, and keeping up with it all is a full-time job in itself. That's why we've asked a Perth social media expert to share with us where things are at and how to make the most of your business Facebook page.
Learn your Boosts from your Ads, some tricks of the trade and what REALLY works.
The leading visual-based platform for businesses is Instagram. But how to make it work for your business? How many hashtags should you use, and which ones?
Guest slot tbc.
With the fast-paced way in which we absorb information now, having kick-ass visuals which represent your brand and lure people towards you is a must-have for any independent business, whether you're offering a product or service.
Learn how to take stunning photos on your camera or even smart phone to make the most of every day opportunities to showcase your brand.
Guest slot tbc
Get your marketing activities working for you while you sleep (work, job, pick up the kids etc). There are some great systems out there that enable you to automate the journey that you take your leads on through your sales funnel, right through to the Buy Now button.
Our guest speaker, Nikhil of Akasha Creative, is a whizz at all things automation and making the most of the time that you have.
Don't miss this inspiring and invaluable session which will walk you through how to vastly increase sales and make your marketing workload much lighter.
So, you need a website for your business. You know you want it to look great, show up in Google searches and bring in more revenue. But where to start?
This course is led by an Authorised Trainer for Squarespace. You'll go through what to include (and not) in your website, how to pick the right images, what wording you need to use and all the basics to build your own fabulous website. You only need a basic knowledge of IT (e.g. dragging and dropping) - we can walk you through everything that you'll need to know and give you "how to" sheets to take home with you.
Once you have completed this course, we recommend taking The Next Level to find out more about automatic feeds, eCommerce and other advanced features.
OK, so you've got your basic SquareSpace website, created your pages, uploaded some images and written your About Us section. What now?
Learn about the advanced features of a SquareSpace website, such as how to integrate it into your sales funnel, how to only show certain images or products on a page and how to hide dates on blog posts.
We'll also cover eCommerce in detail, including how to customise auto emails, taking payments and setting up customer accounts.
Buy 3 Workshops, Get 1 Free!
This Package buys you access to four workshop sessions. These can be all attended by you, or you could invite a friend and share the discount!
You will be able to specify which sessions and who would like to attend at Checkout.