It's the one thing that we all know we should be doing, but it's sometimes the thing that falls to the wayside when there are so many other things to do as an independent business owner. But without clients / customers, there is no business. And how do you make sure that you're spending money in the right place to attract as many as possible?
And another thing, what's the go now with social media?? It's changing all the time, so it's important to keep up to date with what is going to work for your business, and how to convert posts and tweets in to good hard cash.