Your marketing (including your logo, website, flyers and anything else that you use to advertise your business) is usually the first time that people come across you. You know that First Impressions Count, so don't be delinquent when it comes to the design of your marketing collateral. For what is often a relatively small initial cost, having a well-designed logo, brochure, flyer (etc etc) is worth it's weight in gold. Find someone who not only knows how to make things look good, but also understands how important the right wording and message is when converting marketing to sales.

 
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