Trading Names vs Registered Names

Trading Names vs Registered Names

Changes are afoot. You are no longer able to simply add your business name to your ABN (i.e. as a Trading As name), you will need to register your business name with ASIC if you want it to show up on an ABN LookUp search. As of November 2018, only your own name will show up alongside your ABN if you are a sole trader, unless you have paid to register your business name with ASIC.

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GDPR - what it means for Australian businesses

GDPR - what it means for Australian businesses

For those of you who haven't already heard, the EU has brough in new rules governing who and how we can email our target audience. At the moment, it only affects those of us with email subscribers in the EU, but I would lay money down on Australia bringing our "spam" rules in line with these guidelines before the end of the year, so it's best to start complying now in preparation.

If not, it may mean that you have to delete your entire email database, which is what is happening to some EU companies this week!!

Here’s what you need to know…

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Fantastic font inspiration

Fantastic font inspiration

When you're designing your business branding, think about your brand values and what you want your business to represent; friendly, approachable, elite, professional, expensive, affordable, niche, everyday, aspirational, healthy, indulgent etc etc. Your branding, and particularly your brand / corporate font, should immediately reflect these values.

We also recommend some great sites for choosing your corporate font, free (or very cheap) font downloads and inspiration.

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How to be no. 1 on google

How to be no. 1 on google

Google are forever changing their algorithms when it comes to SEO, to stop people from artificially "buying" their ranking. So what can you do to make sure you have the best possible chance of showing up in google searches?

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Essential business skills - have you got what it takes?

Essential business skills - have you got what it takes?

So you've got a great idea and want to start your own business, but have you got what it takes to be successful? Are you going to be able to ride the rollercoaster of business ownership, or will you fall at the first hurdle?

This is a great short article from the Small Business Development Corporation that highlights some of the basic skills that you will need.

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DIY professional looking photos

DIY professional looking photos

If you are showcasing any products, particularly on your website or other marketing material, it is essential to make them look as good and professional as you possibly can. 

You need to make sure that the lighting is right and that what is in the background doesn't distract your customers from the fabulousness of your product.

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Marketing Tips for Small Businesses

Marketing Tips for Small Businesses

Most people reading this will know first-hand that running a small business isn’t easy. Cash-flow management is extremely crucial and marketing budgets are small, which gives many the idea that they can’t compete with larger businesses. There’s also a popular idea that regular and consistent marketing for a small business is not necessary and an unneeded expense.

So, what can a small business learn from their larger cousins to help them to grow and become more profitable?

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Tons of free and super cheap Marketing ideas

Tons of free and super cheap Marketing ideas

Money’s too tight to mention, as the song goes. So how do you get hero returns from your zero marketing budget? What are some of the cheap and cheery things you can do to get your small business noticed?

Here’s are two great blog articles that suggest marketing tips that require very little money but maybe a little of your time and ingenuity. Some of them you’re probably already doing, while others might be worth adding to your marketing plan.

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How to get organised and KEEP organised

How to get organised and KEEP organised

A recent study uncovered something that I’ve long been told by my clients and others who consider themselves to be ‘organizationally challenged’.  A survey conducted by SpareFoot found that after decluttering, tidying and organizing a space, 55 percent of people said it takes less than two weeks for that same space to become disorganized again.

The seriously bad news is that for 39 percent of people, it only takes one week to slip back into chaos!

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Getting the right technology fit for your business

Getting the right technology fit for your business

A recent study conducted by Brother International revealed that 63 percent of small businesses felt overwhelmed with the number of technologies available to run their business.

In fact, small business owners are split 50/50 as to whether it’s riskier to adopt new technologies quickly and possibly compromise on ROI, or wait and potentially give their competitors an advantage.

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Networking doesn't have to be daunting

Networking doesn't have to be daunting

One of the most effective ways to grow your business is through networking. The majority of successful businesses that we speak to cite "work of mouth" as being where most of their new business comes from.

Maximise on any opportunity to spread the word about the fabulousness of your business.

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13 Simple Online Business Ideas

13 Simple Online Business Ideas

Starting an online business involves a lot less risk than investing in an office or store front.

You can reach a wide national — sometimes international — customer-base and work from anywhere. With only a basic knowledge of website maintenance and a knack for communication, you can have an online business up and running in days.

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