Liz haselgrove

Liz haselgrove

 Who's da boss?

Who's da boss?

Liz Haselgrove, Founder of BOSS

I LOVE helping new businesses to work their way through the maze of the "business side of things" so that it all feels so much more simple and attainable. Since my teens, I've been fascinated (some might say obsessed!) with business strategy and finding the different ways for new enterprises to be successful.

Soon after turning 40, I sat down to re-evaluate what I wanted my life to look like and made a list - what my ideal day comprised of, what my passions were, where I wanted to live and what I wanted to be spending my energy on. So I moved to Australia (beaches! family! year-round sunshine!) and started my own business helping others to make theirs a success. I've got a couple more things to tick off on that list (losing 15kgs, living in a beach pad overlooking Floreat Beach), but I'm getting there!

What's your dream? Can I help?

A bit more about me....

I began studying Business and Strategy at the age of 16 when I did a National Diploma in Business (waaaayy back in the '90s!) and then went on to do a BA(Hons) Degree in Business in Cambridge, UK.

After cutting my teeth in some of the most challenging work environments (such as the trading floor at National Australia Bank, for the Head of International Sales at Burberry and in product development at Google), I left the 'corporate world' to work with small businesses and start-ups, and haven't looked back since.

I am passionate about helping entrepreneurs to make their dreams come true. I have signed up to a gazillion update newsletters (so that you don't have to!), that cover all things small business such as the latest updates in social media marketing, tax changes and ways to grow your business. I work with around 20 businesses a week, some through the government's NEIS scheme, and also lead training sessions for the Small Business Development Corporation.

In June 2018, I set up a new MeetUp group called I Love My Business (most of the time), and within a month we had over 100 members! Our catch ups are a chance to meet with like-minded business owners in a casual, supportive and friendly environment. These aren't your typical networking sessions, but more of a warts-and-all chance to build friendships and alliances to help us get through the peaks, troughs and challenges of being an entrepreneur. I'd love it if you can join us!
Click this link to find out more and add the next event to your diary.


Vision Statement

To help independent businesses to thrive and be as successful as they have the potential to be.

Mission Statement

To provide independent business owners with the contacts, knowledge and strategy to maximise their likelihood of being a roaring success.


The Evolution of the BOSS directory

Throughout her work with independent businesses, Liz realised that a common point of frustration for business owners was needing recommendations for a great accountant / graphic designer / printer / VA etc etc.

There are several of these Trusted Business sites for tradies, but none dedicated to helping independent businesses such as start-ups, small businesses and mumpreneurs.

BOSS seeks to fill this gap and help these businesses to be as successful as possible. 


Trusted providers

How do we pick our featured business providers?

As the site's main raison d'être is to showcase trusted, reliable and quality businesses and entrepreneurs that independent businesses rely on, it is of utmost importance to ensure the integrity of the businesses that we showcase.

Each of our featured businesses has to provide:

  • A copy of their Certificate of Currency

  • At least three recommendations from previous clients / customers (which we also verify)

  • Proof of any relevant qualifications or ticket

If we receive a complaint regarding any of our featured businesses, this will be taken very seriously and immediately investigated, possibly leading to termination of their partnership with BOSS.